This talk is a fast-paced tour through history, starting from the “Adam & Eve” moment of design itself. We’ll talk about how we, as designers, first came into existence, and maybe also how we might one day disappear. Along the way, we’ll uncover the seven deadly sins that make us irrelevant, and how to dodge them to stay meaningful in a world where clarity and relevance are everything.

Discover how caring for users, user research, prototyping, and testing helped continue Volvo Cars create safe and human-centered experiences. In my talk, I will share insights into automotive design process, ux and how to challenge assumptions, design with empathy, and make decisions that serve the people behind the wheel.

Exploring sound and motion through experimentation, behaviour, tools, materials and collaboration to define the core of an identity. 

What if it actually makes sense to fight against AI?
AI is often framed as a rival to human creativity—faster, scalable, “unstoppable.” What if conscious resistance is essential to keep taste, meaning, and story at the center? Dalibor Mráz—musician, creative producer, and AI leader—argues that where humans still hold the edge (cultural intuition, taste engineering, dramaturgy), we should keep AI on a leash, while in domains we’re certain to lose (pure scale, variation, routine ops) we should let it run. This talk reframes “AI vs. human” as a creative duel: reference libraries and negative examples, creative constraints as quality safeguards, a simple human / human+AI / AI triage, output provenance, and value-based pricing. Resistance doesn’t slow you down—it protects authorship.