16.00—20.00

Pre-party in Boldhalle 👋

A laid-back get-together where you can pre-meet our speakers and team in a whole new light.

10.00—12.20

Block A

Emmi Salonen

How to stay creative and well in a changing world

Emmi Salonen shares insights from The Creative Wellbeing Handbook - a practical, emotionally grounded framework to recharge, stay inspired and avoid burnout. With realism and optimism, Emmi supports us through today’s uncertainties, including AI. You’ll leave with clear tools, renewed confidence and a steadier way to work.

Ondrej Homola

How UX saves lives: Designing for every kilometre per hour

Discover how caring for users, user research, prototyping, and testing helped continue Volvo Cars create safe and human-centered experiences. In my talk, I will share insights into automotive design process, ux and how to challenge assumptions, design with empathy, and make decisions that serve the people behind the wheel.

Jakub Ptačin

The Seven Deadly Sins of Designers

This talk is a fast-paced tour through history, starting from the “Adam & Eve” moment of design itself. We’ll talk about how we, as designers, first came into existence, and maybe also how we might one day disappear. Along the way, we’ll uncover the seven deadly sins that make us irrelevant, and how to dodge them to stay meaningful in a world where clarity and relevance are everything.

12.20—13.30

Lunch / Coffee / Networking 🍝

13.30—15.50

Block B

🤝 Partner Voices

David Severa / Kumst

Liza Enebeis
and Valentin Baumann

Whatever works

Exploring sound and motion through experimentation, behaviour, tools, materials and collaboration to define the core of an identity. 

🎙️ Talk: Jakub Spurný, Karel Drašnar and Vít Rýznar

Inside the New Czech Visual Identity

Discover how the new visual identity of the Czech government was conceived, structured, and refined. In conversation with Vít Rýznar, Jakub Spurný from Studio Najbrt and Karel Drašnar from BrandCloud unpack the design reasoning, technical decisions, and ambitions behind a system built for clarity, usability, and international relevance.

The session concludes with an extended audience Q&A.

15.50—16.30

Coffee ☕️

16.30—18.50

Lectures: Block C

🤝 Partner Voices

Igor Vojtenko / Better
Honza Vojtek / Phottr

Dalibor Mráz

Directing Creativity in the Age of AI: Taste, Rhythm, Meaning

What if it actually makes sense to fight against AI?
AI is often framed as a rival to human creativity—faster, scalable, “unstoppable.” What if conscious resistance is essential to keep taste, meaning, and story at the center? Dalibor Mráz—musician, creative producer, and AI leader—argues that where humans still hold the edge (cultural intuition, taste engineering, dramaturgy), we should keep AI on a leash, while in domains we’re certain to lose (pure scale, variation, routine ops) we should let it run. This talk reframes “AI vs. human” as a creative duel: reference libraries and negative examples, creative constraints as quality safeguards, a simple human / human+AI / AI triage, output provenance, and value-based pricing. Resistance doesn’t slow you down—it protects authorship.

Cosimo Lorenzo Pancini and Debora Manetti

Not Enough by Design

In an era driven by algorithms and perfection, what happens when we allow ourselves to fail?
Cosimo Lorenzo Pancini and Debora Manetti, drawing from the story that led to the founding of Zetafonts, will invite us to explore the creative power of mistakes, doubt, and the inner impostor we all face, revealing how vulnerability can become strength, and how sharing and kindness can transform insecurity into a more human and authentic design culture.

18.50

Networking, Afterparty 🍻

Connecting, reviewing, drinks and food. That's it in a nutshell. After a full day — well-deserved relaxation and comfort!